What is Google’s E-A-T Update And How Does It Help My SEO?

Google makes several changes to search annually, some of which have a significant impact on its search results. In August 2018, it rolled out a broad core algorithm update with a very strong emphasis on E-A-T (Expertise, Authoritativeness and Trustworthiness) rating.

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What are “Your Money or Your Life (YMYL) Pages”?

Google refers to some pages as “Your Money or Your Life” (YMYL), pages that Google thinks could impact “a person’s future happiness, health, financial stability, or safety” and for which it wants to deliver not only relevant information but also correct information.  They are pages that can have an impact on your current or future well being (physical, financial, safety, etc.).

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