Digital Marketing

September 16, 2020 Saima Baig no responses

What is Google’s BERT update?

BERT stands for Bidirectional Encoder Representations from Transformers. In October 2019, Google announced their most important update in five years. The latest search algorithm to better understand natural language, BERT is Google’s neural network-based technique for natural language processing (NLP) pre-training. According to Google, it will affect context dependent search queries. Read […]

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What is Google’s E-A-T Update And How Does It Help My SEO?

Google makes several changes to search annually, some of which have a significant impact on its search results. In August 2018, it rolled out a broad core algorithm update with a very strong emphasis on E-A-T (Expertise, Authoritativeness and Trustworthiness) rating. Read about it here

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March 10, 2020 Saima Baig no responses

What are “Your Money or Your Life (YMYL) Pages”?

Google refers to some pages as “Your Money or Your Life” (YMYL), pages that Google thinks could impact “a person’s future happiness, health, financial stability, or safety” and for which it wants to deliver not only relevant information but also correct information.  They are pages that can have an impact on […]

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Saima Baig