What is Google’s BERT update?

BERT stands for Bidirectional Encoder Representations from Transformers. In October 2019, Google announced their most important update in five years. The latest search algorithm to better understand natural language, BERT is Google’s neural network-based technique for natural language processing (NLP) pre-training. According to Google, it will affect context dependent search queries. Read […]

What is Google’s E-A-T Update And How Does It Help My SEO?

Google makes several changes to search annually, some of which have a significant impact on its search results. In August 2018, it rolled out a broad core algorithm update with a very strong emphasis on E-A-T (Expertise, Authoritativeness and Trustworthiness) rating. Read about it here